Big on Social

Engaging the big Lidl community online, and driving them in store.

Lidl are known for being 'Lidl' on price, but with a new brand campaign telling the world what they were 'big on', we had to make them big on social.

THE IDEA: Going big on social

From Twitter-trending competitions to eye-popping ads and daily Lidl lols, we made sure the brand was ever-present across all social channels. Here’s a taster.

We spoofed Spotify Wrapped to big up the bakery.

Used the colours of Spring to leap out the feed.

And won the Christmas big shop with fun Insta stickers, thumb-stopping Stories and some seriously effective in-feed ads.

We even used IG Stories to create some questionable Christmas concoctions.

And that’s [a snippet of] how we made Lidl big on social.