Big on Social
Engaging the big Lidl community online, and driving them in store.
Lidl are known for being 'Lidl' on price, but with a new brand campaign telling the world what they were 'big on', we had to make them big on social.
THE IDEA: Going big on social
From Twitter-trending competitions to eye-popping ads and daily Lidl lols, we made sure the brand was ever-present across all social channels. Here’s a taster.
We spoofed Spotify Wrapped to big up the bakery.
Used the colours of Spring to leap out the feed.
And won the Christmas big shop with fun Insta stickers, thumb-stopping Stories and some seriously effective in-feed ads.
And that’s [a snippet of] how we made Lidl big on social.