The Virgin Trains Kama Sutra (of booking)
Spicing up Virgin Trains’ bland booking tips
Virgin wanted to educate their customers how to get the best fares, but no one was taking any notice of their boring booking tips. So we decided to create a booking bible. Of sorts.
IDEA: The Virgin Trains Kama Sutra
Sex sells. Even train tickets. So we made the 5 booking tips a little bit smuttier and a lot more memorable. What started out as a single email became social posts and a smooooth video.
It's rare that emails get tweeted - but this one got loads. Job done.