A Far Better Ride
A couple of million-view social videos comparing travel to sex? Big time.
Virgin wanted a disruptive social video to highlight how much of a pain in the arse driving is, compared to the far more pleasurable experience of taking the train.
THE IDEA: Driving is like bad sex
A short, innuendo-ridden video where 2 couples talk about their opposing travel experiences. Turns out driving is like bad sex, while travelling with Virgin Trains is like the best you’ve ever had… even if it is over quickly.
The client liked the idea so much they asked for an anti-plane version too. Fortunately, the innuendos were plenteous.
People love an innuendo
Even with minimal budget behind them, our videos gained over 1M Facebook views in the first few days, with a massive 26% of viewers watching right through to the end. 30% even turned on the sound - a big result considering only 2% of Facebook videos are typically viewed with sound.